One of the most crucial aspects of designing a logo is making elements reflect what the company really is.
But there are times when we as designers get influenced with current design trends. It may be caused by false inspiration, unintentional plagiarism, or just a plain result of the changing design times.
The old logo uses a complicated serif font which can only be created using bezier curves. All together, it has 100 anchor points, resulting in a 6 KB (6,380 bytes) file. When compressed, the size comes down to 2 KB (2,145 bytes).
A simplified version of the new logo, on the other hand, can be constructed almost entirely from circles and rectangles (with the exception of the lower-case g)
Today we’re going to jump into an age old rivalry between the two biggest soft drink companies on the planet and their flagship products: Pepsi and Coca-Cola.
The main theme will be brand evolution. We’ll take a look at how both brands have changed over the years and which seems to have the better strategy.