We’re proud to share the work behind the design and development of the new AssetPass website. AssetPass is a platform built around trust, security and clarity, offering innovative solutions for managing and passing on digital assets across multiple sectors. The challenge was to reflect that confidence and innovation through a refreshed digital presence that feels modern, intuitive and engaging.
From the outset, the objective was to create a new look and feel that clearly communicates what AssetPass does, who it serves, and why it matters. The platform supports a wide range of sectors, including enterprise, financial services, legal and emerging digital asset markets, so the website needed to balance professionalism with approachability.
We focused on simplifying complex ideas while maintaining the authority and credibility expected from a security-led digital service.
Alongside the website redesign, we also explored the idea of evolving the AssetPass brand itself.
This included early concepts around refreshing the logo and broader brand elements to align with the new digital direction. While this stage didn’t move forward – largely because AssetPass already had a significant amount of existing marketing material in circulation, it was a valuable part of the discovery process.
We always encourage brands to view their identity as something that should evolve over time, rather than remain static.
Even subtle refinements can help a brand stay relevant, confident and aligned with its future goals, and wherever possible, we aim to guide and support clients through that evolution.
The visual design was built around clarity and structure. We introduced a modern layout, refined typography and a strong visual hierarchy to guide users naturally through the site.
Key considerations included:
A clean, contemporary aesthetic that reinforces trust
Clear navigation to separate personal, professional and enterprise solutions
A responsive, mobile-first design to ensure a consistent experience across all devices
The result is a website that feels calm, confident and easy to use, while still reflecting the innovation behind the AssetPass platform.
