Unveiling the Future

Our Day Behind the Scenes with the Aston Martin Valhalla

As a creative design and marketing agency, we’re lucky enough to be part of some truly special moments—but few compare to this one. We were recently invited to capture the exclusive reveal of the Aston Martin Valhalla, a hybrid hypercar that represents the future of performance and innovation for the brand. And the location? None other than Aston Martin Hatfield, one of the UK’s premier destinations for automotive excellence.

Behind the Lens: Unveiling the Aston Martin Valhalla at Hatfield

From the moment we arrived, we knew this wasn’t just any shoot. The day began quietly, with the Valhalla arriving under wraps on a covered transport trailer, tucked away from public view like a secret waiting to be shared. We documented every step of the preparation—each angle, polish, and camera check—as the excitement began to build for the big reveal.

From the Shadows to the Spotlight

Our role was to bring the energy of this day to life through photography, video, and digital content—capturing everything from the fine detail of the carbon fibre trim to the expressions of awe from the crowd. These assets will now support both Aston Martin Hatfield and the wider Aston Martin network in sharing this unforgettable event across digital platforms.

When Legends Collide:

Adding to the atmosphere was the presence of Darren Turner, a legendary racing driver and Aston Martin brand ambassador. With multiple Le Mans victories under his belt and decades of motorsport pedigree, working alongside Darren gave the day a whole new level of authenticity and prestige. We captured intimate portraits, candid moments, and interactions between Darren and the loyal Aston Martin clientele in attendance.